Investigating eBay

Main Purposes
I am looking at EBay; the main purposes of EBay are to buy or to sell goods. The site allows you to search for anything that you want, all you have to do is type in the specific item or you can type in a key word. You can buy things through an auction which is a quick sell or you can sell it through the advanced sell. This allows you to sell it through an auction, where it might only get a couple of pound for it. If you sell it through the advanced sell then it might get a lot for it, although it does take a much longer time to actually sell.



Target audience
The target audience is everyone; there are different things for all ages to appeal to everyone. This is good because all ages can buy or sell things.

Auction Process
In the auction process you enter the amount you want to bid on the particular item that you have chosen, it gives you the information of the starting bid, how long you have left to bid, the postal costs, where the item’s location is and how many bids the item has had. You can also watch the bids on the item so you can keep yourself updated so you can see if anyone has out bid you.

How it fulfils the purpose
It fills the purpose of the audience because they can search for an item that they are looking for, it may not cost a lot either – depending on how much people have bid and the starting bid price.

Benefits and limitations
There are many benefits to eBay, these are:
The audience can search for any item that they are looking for.
Easy navigation around the pages.

There are also many limitations for eBay, these are:
The audience may bid for something that they want to buy but they can be out bid.
Might not be any item that they are looking for

Why it is successful
The website is successful because it sells almost everything that people are looking for; the website has a wide range of items that are on sale. It appeals to all ages as well; this is good because you will get a wider range of items to buy.