Online Banking

I am going to look at two different online banks, the banks I am going to look at are Lloyds TSB and Abbey. Both of these banks offer the same services just as any other online bank. They have different offers and appeal to different people.

Lloyds TSB and Abbey
The purpose of the online bank is to enable people to check their account money, transfer any money into another account. The target audience with these banks is everyone so they can appeal to all ages with different offers. Anyone can open an account, if your under 18 you need to get a parent to help you open an account so the bank know that you are that particular person. It acts in a way like a reference. It fulfils the purpose because it can appeal to anyone, this means they can get more customers. The major advantages to having online banking is so that you can look how much money you have in your account without having to phone up on the phone, or going to the cashpoint. This appeals to a lot of people as you dont have to leave your home and if you have a busy life with work or studying at school or college then you can log on at any time of the day and have a look. The only improvement they could make to this is to make it much more clearer to where to sign up to get online banking. The only disadvantage to having online banking would affect older people if they dont trust giving their details out on the computer. They might think that they are at risk of fraud but in fact it is a lot safer than people think.